Fast fashion refers to a business model in the fashion industry that focuses on producing inexpensive clothing quickly and in large quantities to meet the demands of the latest fashion trends. It is characterized by a rapid turnover of new designs, often with clothing collections changing every few weeks or even more frequently. Some key features of fast fashion include:

1. Low Cost: Fast fashion brands produce clothing at low production costs, using cheaper materials and labor to keep prices down.
2. Rapid Production: The production process is streamlined and efficient, enabling brands to quickly respond to changing fashion trends and produce new clothing items at a fast pace.
3. Frequent Collections: Fast fashion retailers release new collections frequently, encouraging consumers to buy the latest styles.
4. Mass Production: Large quantities of clothing are produced, leading to overproduction and excess waste.
5. Global Supply Chains: Fast fashion brands often source materials and labor from around the world to cut costs.
6. Short Product Lifespan: Many fast fashion items are designed to be worn for a short period, leading to a disposable fashion culture.

Fast fashion has come under criticism for several reasons:

— Overall, fast fashion is considered bad because it prioritizes profit and quick turnover at the expense of environmental sustainability, ethical labor practices, and long-lasting quality. As a result, there has been a growing movement towards more sustainable and ethical alternatives, such as slow fashion and eco-fashion, which prioritize responsible production and consumption practices.

Environmental Impact:

—  The production of fast fashion is resource-intensive and contributes to environmental problems such as water pollution, excessive energy consumption, and increased greenhouse gas emissions. The disposal of fast fashion items also leads to large amounts of textile waste in landfills.

Lack of transparency:

— Many fast fashion brands do not provide transparent information about their supply chains, making it difficult for consumers to know the origins of their clothing.

Low Quality:

— Fast fashion items are often made with lower-quality materials and construction, leading to garments that wear out quickly and need to be replaced more often.

Exploitation of Workers:

— To keep production costs low, fast fashion brands often rely on low-wage labor in countries with lax labor regulations. This can result in poor working conditions and exploitation of workers.

Akenberg sustainable sunglasses. 

“In 2018, Akenberg embarked on its journey as a sustainable brand, dedicated to crafting eco-friendly sunglasses that reflect our core values. Over the years, we’ve achieved remarkable success with our collections, taking substantial strides in the realm of sustainability.

Our sunglasses are meticulously fashioned from European bio-based and biodegradable materials, epitomizing both quality and sustainability. Partnered with Carl Zeiss sun lenses, our sunglasses exude luxury and sophistication. Akenberg champions a movement that redefines high-end eyewear, all while staying true to our life goals and ethical principles.

Aligned with the Global Sustainable Goals, we ensure sustainable production practices, promote good health, and eschew harmful chemicals and plastics. We’re proud to say that we meet many of the criteria set by the sustainable development goals. Join our movement today and be part of the sustainable fashion revolution!”

Help create the most sustainable and stylish eyewear ever by supporting us on Kickstarter now.