The “why” behind our gender-neutral design

We take pride in our design of timeless quality for modern, forward thinking and environmentally conscious individuals. Through our design we want to explore how we form our opinions, our relationships and ourselves, when change is the only constant in life.

Apart from sustainability being a natural and integral part of everything we do, we raise our voice for equality, tolerance and the equal value of all human beings. We live in a world where everyone should have equal opportunities to thrive and be powerful. That is why we have implemented the concept GenDearLess.

We see people as unique individuals. When we design our products, we don’t think “he” or “she”. We think “you”.

You and everyone else, regardless of gender or identification, should be able to choose products, that fit your style, mood and need. Inclusivity goes beyond fashion industry norms. Besides, our gender is only one of many variables that shape our identity.

And we´ll keep on cultivating our GenDearLess design aesthetic. We will continue to create great fitting pieces that make you feel comfortable and confident in who you are, and that let you be your authentic self.

That is what true inclusivity means to us.