The story of Jokkfall
The frame named Jokkfall is inspired by the largest waterfall in the Kalix River, Swedish Lapland.
Looks can be deceiving. It certainly is in Jokkfall’s case. But for this very stylish, edgy, modern frame age is nothing but a number. Time doesn’t define it, it’s just really not relevant to the look.
Although growing up next to the free-flowing waterfall of the Kalix River, and with the nature in the backyard, Jokkfall has always been drawn to the energy and the pulse of the big city.
Strong-willed, even as a child, Jokkfall has never accepted the box that society tries to put it in. When people are pushing back, Jokkfall takes a new step. Regret is not in its vocabulary. Jokkfall likes to think about style as a medium of expression and statement. After all, aren’t we all the sum of several alter egos?