The story of
The case named Uumaa is inspired by the small village in Övertorneå municipality, Tornedalen.
Who is Uumaa? Someone that cares deeply of friends and family, yet enjoys the freedom the later adulthood offers. An entirely common uncommon person. Just like the rest of us. If it wasn’t for its survival skills.
Uumaa is one of those people who has outdoor skills. Did you know there are over hundreds of words for snow? Building a wilderness survival shelter from scratch, calling on wild moose, and making a gourmet dinner out of local weeds, lichen and roots.
Uumaa has high ambitions and hopes for the future, and challenges itself to be a lifelong learner. Yet, Uumaa enjoys sitting in the wing chair by the fireplace. Cheers for the home team to kick the challengers’ butts at the local football derby. Loves sleeping in and laughs out loud at stupid jokes. Just like the rest of us.